CASE STUDY · OUTDOOR BRAND · AMBASSADOR
Fjällr även
Kungsleden trail, Swedish Lapland
SCROLL TO SEE THE WORK ↓
THE PROJECT
Six days and 110 km on foot above the Arctic Circle
Invited by Fjällräven, Maya completed a 110 km expedition over six days on the Kungsleden trail, above the Arctic Circle in Sweden, living the brand’s philosophy and testing its gear in one of the world’s most demanding environments. Along the way she captured the journey for social media, and afterwards became an official Fjällräven ambassador, taking the brand’s gear into her work around the world.
CLIENT
Fjällräven
LOCATION
Swedish Lapland
SCALE
6 days · 110 km
ROLE
Photographer, creator, ambassador
WHAT MAYA DELIVERED
The work, in brief
01
Field photography
The trek, the landscape and the gear in use.
02
Social content
Stories and posts that brought the expedition to life.
03
Product testing
Gear tested over 110 km of Arctic trail.
04
Ambassadorship
An ongoing partnership after the expedition.
THE WORK
In the field with Fjällräven
WORK WITH MAYA
Planning an expedition, a campaign or a launch?
Maya creates photography, film and stories for expedition companies, outdoor brands, conservation organisations and luxury hotels anywhere in the wild.